With Smart Performance, you can opt into call and on-site conversion tracking free of charge as part of your product.
Call tracking works by replacing the phone number on your site and in your ad with a call tracking number that counts the calls delivered as a result of your advertising. The number on your site is only replaced with the call tracking number when a user has been delivered to your site through our Smart Performance advertising.
On-site conversion tracking works by tracking the form submissions (eg: contact forms), email hyperlink clicks (eg: clicks on your firstname.lastname@example.org link on your site) and any brochure downloads that a user might do on your website. These actions are only tracked and counted as conversions when a user has been delivered to your site through our Smart Performance advertising.
To enable call tracking, we require a Google Tag Manager script to be installed on your website. If you have a website with us, we’ll take care of this script installation for you!
If you don’t have a website with us, we can offer you a Mirror Site (a mirror of your website hosted on a different domain) or send the scripts and instructions to you to install directly.