Q: How can I make amendments to my Smart Performance campaign?

You can make unlimited amendments including advert content, imagery, landing pages, keywords and ad groups to your Smart Performance campaigns simply by getting in touch with our Customer Care team who can help and advise you on the changes you may wish to make: Live message – Click the Send Message Now button at <a href="https://yell.com/contactus/" rel="noopener noreferrer" target="_blank" title="https://yell.com/contactus">https://yell.com/contactus/</a> to message our Customer Care team Mon-Fri 8am-5pm. Call us – Speak to a member of our team on 0800 555 444, Mon-Thu 9am-5pm, Fri 9am-4.30pm

Question 1

How can I make amendments to my Smart Performance campaign?

Accepted Answer

You can make unlimited amendments including advert content, imagery, landing pages, keywords and ad groups to your Smart Performance campaigns simply by getting in touch with our Customer Care team who can help and advise you on the changes you may wish to make:

Live message – Click the Send Message Now button at https://yell.com/contactus/ to message our Customer Care team Mon-Fri 8am-5pm.

Call us – Speak to a member of our team on 0800 555 444, Mon-Thu 9am-5pm, Fri 9am-4.30pm

Question 2

What are the channels included in Smart Performance?

Accepted Answer

Smart Performance is a fully managed blended advertising solution that drives clicks to your website using social media, search and display advertising, all working together to help maximise the return on your investment.

Search - promote your business in the search results pages of Google and Bing to attract users who are searching for terms relevant to your products and services.

Social – advertise your products on popular social media channels, Facebook and Instagram, so that they show in the feeds of your desired audience.

Display – present eye-catching banner adverts to users as they browse websites and use apps across the Google Display Network and Facebook Audience Network.

Question 3

How do I find my statistics for Smart Performance?

Accepted Answer

Your advertising will be fully managed and optimised by our experts using state-of-the-art technology, and you can check its performance at any time, 24/7, by visiting your online account by clicking here. You will also receive a monthly PDF report which details performance.

You will find all kinds of useful information including

Impressions – Number of times someone has seen your advert
Clicks – Number of times someone has clicked your advert and landed on your website
Conversions

Calls
Form fills
Emails
Initiate checkout
Click outbound links
Download PDF
Bookings/reservations initiated
Social media interactions

Click Through Rate and Conversion Rate are additional metrics that can be added, together with the call details such as caller ID, duration, outcome and recording of such call (if enabled)

If you have forgotten your password simply enter your email address in the appropriate box and click the Forgot Password link and you will be emailed a new password.

Question 4

How do I view my adverts for Smart Performance?

Accepted Answer

Your advertising will be fully managed and optimised by our experts using state-of-the-art technology, and you can view your adverts at any time, 24/7, by visiting your online account by clicking here.

If you have forgotten your password simply enter your email address in the appropriate box and click the Forgot Password link and you will be emailed a new password.

Question 5

What areas can I target?

Accepted Answer

Targetting is based on towns/cities and radius to give you the best localised targeting for your advertising budget. To ensure your campaign is set up to deliver the best for you and your business, speak to our customer service team now:

Live message – Click the Send Message Now button at https://yell.com/contactus/ to message our Customer Care team Mon-Fri 8am-5pm.

Call us – Speak to a member of our team on 0800 555 444, Mon-Thu 9am-5pm, Fri 9am-4.30pm

Question 6

What are the ‘Interest Targets’ that I can choose from?

Accepted Answer

You can choose from the following interest targets:

Beauty – Beauty salons, beauty products, hair & makeup etc
Car Parts and Accessories – Brakes & clutches, car body panels, window tinting, alloys etc
Computers – Computer hardware, software, network storage etc
Consumer Electronics – TV, smartphones, cameras, games consoles etc
Clothing & Shoes – Men’s and women’s clothing & shoes, big and tall, plus sizes etc
Fashion Accessories – Handbags, jewellery, sunglasses etc
Gardening – Gardening & landscaping etc
Going Out & Events – Clubs, concerts, events, bars, comedians, theatre etc
Health & Fitness – Gyms, yoga, weight training, nutrition & diet etc
Home Improvements – Home improvement, DIY, renovation etc
Interior Design – Interior Designers, furniture etc
Music – Music festivals, live music, popular music
Parents – Children’s clothing, baby toys, baby & children’s products etc
Personal Finance – Mortgages, insurance, investments etc
Pets & Pet Care – Pets, pet care products, dog & cat food and products
Property – Buying & renting, commercial, premises etc
Restaurants & Cuisine – All types of restaurants
Small Business Owners – <50 employees, small/home office products, FB page owners
Sports & Outdoors – All sports, fishing, camping, horse riding, hiking etc
Takeaway & Fast Food – Fast food, burgers, pizzas etc
Theatre & Performing Arts – Singing, performing arts, theatre etc
Vehicles (New) – All brands, new car dealers, car & van leasing etc
Vehicles (Used) – All brands, used car dealers etc
Weddings – All things wedding, dresses, discos, photography, cars etc

You also have the option of selecting No Interest which would target all of the above.

Question 7

What are the call and conversion tracking options for Smart Performance?

Accepted Answer

With Smart Performance, you can opt into call and on-site conversion tracking free of charge as part of your product.

Call tracking works by replacing the phone number on your site and in your ad with a call tracking number that counts the calls delivered as a result of your advertising. The number on your site is only replaced with the call tracking number when a user has been delivered to your site through our Smart Performance advertising.

On-site conversion tracking works by tracking the following:

Initiate checkout
Form fill
Click to email
Click outbound link
Download PDF
Bookings/reservations started
Social media interactions

To enable call and conversion tracking, we require a Google Tag Manager script to be installed on your website. If you have a website with us, we’ll take care of this script installation for you!

If you don’t have a website with us, we will send the script and instructions to install directly.

How can we help you today?

Products articles

Smart Performance