Yell is committed to being a trusted online destination for consumers to connect with businesses. Central to this trust is Yell Reviews, and we ask reviewers to comply with this Reviews Policy for Reviewers (“Reviews Policy”) and share our values so we can ensure that consumers can trust reviews and post new ones.

Your review may be removed if it does not comply with this Reviews Policy.

 

Posting a review

Our review service offers consumers the opportunity to rate and review experiences with the businesses they use.

 

You can post your review across a range of different devices/channels including desktop, mobile and app. When you post your first review, you will be asked to create a reviews account with Yell and validate your email address before your review can be published.  Alternatively, you can choose to login with your Facebook or Google profiles.

 

Where you have had a bad experience with a business, try to explain to them why in your review. Genuine negative feedback is fine, but constructive criticism is much more useful to the business and potential customers.

 

Please remember that the content you submit becomes visible to anyone who visits the Yell.com website, so you need to check that what you’re posting meets our Conditions.

 

Your review must comply with the following:

 

  • You can only review a business with whom you have had a direct, first hand, experience in the last 12 months
    • an ‘experience’ is where you have actively engaged with the business as part of a buying process or delivery of a service e.g. if you obtained a quote from a business but did not accept the service, you can review your experience with obtaining the quote, but you cannot review the delivery or ongoing support for the service
    • keep proof that shows your experience with the business as we may ask you to verify your interaction with them. Such proof may include email conversations, phone calls or text messages, order confirmations, invoices or receipts
  • You may not write a review about a business:
    • that you or any family member has any financial interest in;
    • that you are employed by or otherwise work for; and/or
    • that is a competitor of a business that you or any family member has any financial interest in, are employed by, or otherwise work for.
  • Your review must be your own, unique work. This includes not uploading images/ videos or using content in videos to which someone else owns the copyright, such as music tracks, snippets of copyrighted programmes or videos made by other users and/or unattributed quotes.
  • You must not have received an incentive to post a review. Incentives can include discounts, monetary rewards, free products, loyalty points, gifts, coupons, and/ or referral bonuses in exchange for posting any review.
  • Your review must not be fake or otherwise breach any applicable legislation or this Reviews Policy.
  • Your review must not contain abusive or offensive language or behaviour towards businesses or other users. This includes (but is not limited to) the use of profanities; threats; prejudiced comments; hate speech; sexually explicit language; and/ or, illegal harms (as set out in the Online Safety Act 2023).
  • Your review must not contain personal information such as names, email addresses, mailing addresses, phone numbers or bank and card details etc.

Reporting a review

We actively encourage you to report any review you believe contravenes this Reviews Policy by using the ‘report review’ link on the specific review you want to report.


We may temporarily remove a review whilst we investigate the report.


We will determine whether the reported review meets our threshold for action. In certain circumstances, we will contact you and/or the business for further information to support our investigation. In the absence of a response, the review may be withdrawn as unsubstantiated.


Where we determine the review meets our threshold, we may take action including:

  • permanently removing the review;
  • applying a sanction; and/or
  • rectifying the review or requiring you to rectify the review to make it comply with this Reviews Policy.

Where we determine the review does not meet our threshold for action it will remain in place.

Businesses may decide to remove the review functionality from their listing. In this case, all review data both positive and negative is removed, and the business will no longer be able to receive any new reviews.

 

Sanctions for publishing fake reviews

To maintain the credibility of our reviews, we may impose sanctions on users who publish fake reviews including:

  • Review Removal – We will remove fake reviews from business listings if they breach our policies to ensure only genuine feedback is displayed

 

  • Warning or Notification – We may issue a warning if your review breaches this Reviews Policy. You may be asked to rectify the content of your review to comply with this Reviews Policy. If you do not correct the content within the specified timeframe given, the review will be removed

 

  • Account Suspension or Banning – If we identify that you are repeatedly posting reviews that do not comply with this Reviews Policy, we may temporarily suspend your account and/or permanently disable your account

 

We reserve the right to remove a review at any time for any reason or no reason.


The reviews posted on Yell.com are individual and highly subjective opinions. The opinions expressed in reviews are user opinions and not that of Yell Limited. We do not endorse any of the opinions expressed by reviewers and we are not affiliated with any establishment listed or reviewed on Yell.com.