Yell is committed to being a trusted online destination for consumers to connect with businesses. Central to this trust is Yell Reviews. We ask reviewers to share our values so that consumers can trust the credibility of our reviews and post new ones.

 

Posting a review

Our review service provides you with the opportunity to rate and review your experiences with businesses.


When you post your first review, you will be asked to create a reviews account with Yell and validate your email address before your review can be published. Alternatively, you can choose to log in with your Facebook or Google profiles.


You can post your review across a range of different devices/channels including desktop, mobile and app.


Where you have had a bad experience with a business, we encourage you to explain to them why in a constructive way in your review. Genuine negative feedback is welcome - constructive criticism is more useful to both business and potential customers.


Your review must comply with the following:


It is your genuine, first-hand experience of engaging with the business: 

  • An ‘experience’ is where you actively engaged with the business as part of a buying process or the delivery of a service, for example, if you obtained a quote from a business but did not accept the service, you can review the experience of obtaining a quote, but not the ongoing service
  • The experience occurred within the last 12 months
  • You must not write a review about a business:
    • that you or any family member has any financial interest in;
    • that you are employed by or otherwise work for; and/or
    • that is a competitor of a business that you or any family member has any financial interest in, are employed by, or otherwise work for

It is not incentivised:

  • You must not have received an incentive to post your review
  • An ‘incentive’ includes discounts, monetary rewards, free products, loyalty points, gifts, coupons, or referral bonuses
  • Your review must not contain advertising or promotional content, including links to an unrelated business, promotional codes and/or promoting scams or spam

 

It must not contain any illegal or harmful content: 

  • Please remember that the content you submit becomes visible to anyone who visits Yell.com and so the content must be appropriate
  • Your review must not be fake or misleading
  • Your review must not contain abusive, harmful, discriminatory, hateful, threatening, defamatory or offensive language. This includes the use of profanities, threats, prejudiced comments, hate speech, sexually explicit language, and/ or, illegal content
  • Your review must be your own, unique work, for example, do not upload content that you do not own or have permission to use or AI-generated content


It must not contain personal data:

  • Your review must not contain sensitive or personal information relating to an individual, for example, names, email addresses, mailing addresses, phone numbers or payment details. You may include contact details if they are already published on the business’s Yell listing or its website

 

Reporting a Review

We actively encourage anyone to report a review that they believe contravenes our Reviews Policy for Businesses or this Reviews Policy for Reviewers. You can report the review by using the ‘report review’ link on the specific review you want to report.


If your review is reported to us as being in breach of this Reviews Policy for Reviewers, we will investigate in a fair, impartial and timely manner.


We may temporarily remove your review whilst we investigate the report.


We may contact you for information to support our investigation, so keep proof that shows your experience of engaging with the business you review, for example emails, phone calls, text messages, order confirmations, invoices or receipts.


Where we determine the review does comply with our Reviews Policy for Businesses and/or this Reviews Policy for Reviewers, it will remain in place.


Where we determine the review does comply with the Reviews Policy for Businesses, we may take such action as is set out in that Policy.


Where we determine that the review does not comply with this Reviews Policy for Reviewers, we may:

  • Ask you to amend the content of your review;
  • Remove your review;
  • Issue you with a warning;
  • Suspend your reviews account;
  • Permanently disable your reviews account and remove all reviews you have submitted via this account; and/or
  • Take such other action as we believe is appropriate