Question 1

I’ve just purchased a Yell product, what happens now?

Accepted Answer

Each digital marketing solution with Yell is built to suit individual business needs. During our onboarding process, we will send you a Statement of Work document via email. This document contains everything you need to know about your programme, including what happens next – please make sure you retain this for your records.

If for some reason you are unable to find it, please feel free to contact us so we can send it to you again.

Live message – Click the Send Message Now button at https://yell.com/contactus/ to message our Customer Care team Mon - Fri 8am-10pm.

Call us – Speak to a member of our team on 0800 555 444, Mon-Thu 9am-5pm, Fri 9am-4.30pm

If you have recently purchased Yell products online, click here for more information.

Question 2

8 tips to drive traffic to your website

Accepted Answer

1. Encourage friends, family, work colleagues and associates to visit your new website. Ask them for feedback and encourage them to share it with their friends and family. You might consider offering a local ‘friends & family’ or ‘first-time customer’ discount to drive early engagement and conversion.

2. Set up / claim and optimise your Google Business Profile (GBP). Keep your content fresh e.g. update your opening hours and services, answer FAQs, upload new images & videos. Add your website address to GBP along with compelling reasons to visit your site. Aim to post at least once a week.

3. Request & respond to online customer reviews on Google, Yell.com and other reviews platforms relevant for your trade/industry. Responding appropriately and within good time sends signals to search engines that you deliver a good end-to-end customer experience. It’s a good idea to showcase new customer reviews/ratings on your website to instil trust and drive conversion.

4. Set up social media accounts like Facebook and post unique, shareable content regularly Add a link to your website. Announce the launch of your new website on your social platforms. Aim to post relevant content on your specialist subject, authored by you. Add a website link back to the relevant page of your site on posts and promote compelling reasons to visit. Add hashtags to posts to increase relevance, targeting specific keywords and locations. Why not run a competition? First 10 replies to the post get X% off or Free X. Acknowledge and respond to customer’s engagement / posts in good time to deliver the best customer experience.

5. Drive trusted, relevant, authoritative links to your website. Ask partners/ suppliers/ clients you work with to add backlinks from their site to yours eg: citing you as a trusted partner or preferred supplier. Post to other relevant trade/industry/local forums and blogs and include links back to your website when it’s relevant to encourage more traffic – but don’t spam, that gives a poor user experience, and can be a negative ranking factor in search results.

6. Promote your website address offline & online to drive more traffic, for example on the end of your email signature / company van / shopfront / posters/ leaflets / business-cards / office stationery.

7. Keep your website pages updated and aim to add new fresh, relevant content regularly to attract new visitors and provide reasons to repeat visit. Regular updates send signals to search engines that you’re an active and your pages are relevant to return to answer users' queries. Updates need to be a substantial – changing a few words here and there will not qualify as an update – aim to add value: new, rich, engaging content that’s helpful, relevant and compelling.

8. List and promote your business Name, Address & Phone (known as NAP) consistently online. This is important information for your visitors and helps build basic 'trust' ranking signals, helping search engines authenticate you are a UK-based business. It also helps search engines affiliate your overall online presence and reputation, which informs your website pages ranking power. Promote your trading NAP consistently on every page of your website and on all online platforms for the best chance of being found, trusted and chosen for all your products / services.

Question 3

10 ideas for valuable content to add to your website

Accepted Answer

1. Showcase your latest customer reviews and ratings.

2. Add an eCommerce functionality – consider selling items like online gift cards for your services, if you don't sell physical products.

3. Update visitors on a new service, specialism, accreditation, partnership or team updates.

4. Showcase your latest projects; before & after pictures, describe the work and customer benefits you delivered, cite the date + location, link to the associated online customer review.

5. Promote your Top 10 best-sellers so far in 2023.

6. Promote seasonal offers with offer end dates to drive urgency and conversion.

7. Promote your latest Social counts eg: 500 Facebook followers / 1000 likes + counting! Add a Call-to-Action, promote a reason to engage with you on social media.

8. Report on the latest wider trade/industry news that affects your customer base, add external links to trusted, authoritative sources for more information.

9. Blogging is a great way to demonstrate your business's 'Expertise, Authoritativeness and Trustworthiness' (known as E-A-T, a key Google quality metric). This also provides your website with fresh new content to help attract new customers and drive repeat website visits.

10. Keep a close eye on your local competitors – be sure to highlight key reasons for potential customers to choose your business on every page in relation to each product and service that you offer.

Remember - Our Customer Care team are here to help you make updates to your website.

Question 4

How do I check the analytics for my programme?

Accepted Answer

Yell provides performance analytics for all paid programmes, all of which are accessible through your online account, or through the Yell for Business app.

Online account

Click or tap here to log in to your online account.

You will find the performance of your programme within the Analytics section of your online account where you can drill into specific performance metrics measured for each product.

For Yell.com and Smart Performance, we measure Impressions, Activities, Clicks and Calls. Details of what these metrics mean can be found within the Analytics section. Where call tracking has not been set up, you can contact us for help in getting set up.

Each of our other products offer their own suite of analytics that you will find useful in keeping track of the performance of your overall Yell programme.

Yell for Business app

Click or tap here to launch or download the Yell for business app.

Once you have logged in to the app, follow the simple steps below to view your analytics:

Question 5

Online purchase next steps

Accepted Answer

Once you have selected and paid for your Yell products via shop.yell.com, you will be asked to provide the content for your Yell products and then we will set them live within 24 hours. Products can then be managed via our online account, or via the Yell for business App

Question 6

Next Steps: Extended Distribution

Accepted Answer

With Extended Distribution, Yell will publish your details out to relevant platforms across our extended network of up to 48 directories, search engines, social media, map apps and more.

Benefits

Boost your business’s visibility and be found by potential customers across the internet
Update your details in a few taps via the Yell for Business app
We’ll share any changes to our extended network to keep your details up-to-date everywhere they have been shared

Next steps

1. Claim your Google Business Profile

To improve your business’s local ranking, use Google Business Profile to claim and update your business information now at https://www.google.com/business/.

Learn more about Google Business Profile in our guide.

2. Review & update your details

To maximise how often your business is found, make sure your information is accurate, complete and engaging.

It’s vital to keep your profile’s content fresh and up-to-date. As a minimum, we recommend your regularly review and update your:

Business name
Address & telephone number
Your logo & relevant photos
Website URL
Strapline & headline
Opening hours
Accepted payment methods

[Update Your Details]

3. Link your social profiles

You can link Google Business Profile and Facebook with your Yell profile so when you make any changes, updates will be shared across your linked social channels.

Learn how to link your social profiles here.

[Link Your Social Profiles]

Question 7

Next Steps: Reputation Manager

Accepted Answer

Benefits

Keep your business information consistent and up to date online – Your business details are shared and synced across 40+ platforms* including Yell, Google, Facebook, Instagram, Waze and TomTom
Supercharge your online reputation - Monitor and respond to reviews across major platforms such as Yell, Google Business Profile, Facebook and more
Engage your audience and promote your business - Manage your key social media channels from one place including Facebook, LinkedIn, Twitter and Google Business Profile
Learn how you can boost performance – You now have an easy-to-understand analytics dashboard to see data into your business listings, reviews, and social media all in one place

Next steps

1. Check out & bookmark our Reputation Manager Guide to learn how to:

Access your dashboard
Add or update your content
Access your analytics
View & make social posts
Request reviews from your customers
Monitor and respond to your reviews

2. Request and respond to reviews using your new dashboard

3. Post to your social media channels (take a look at our top tips for inspiration)

4. Update your business information and contact details via the free Yell for Business app

* While Yell will distribute your business data to its syndicated network partners (subject to certain conditions), we cannot guarantee that your data will appear across all networks due to individual network restrictions and algorithms

Question 8

Next Steps: Reputation Manager Social Link Set Up

Accepted Answer

To finish setting up Reputation Manager we have booked a phone call with you to link your social media channels.

For our call, please have the following ready:

Usernames and passwords for Facebook, Twitter, Google Business Profile & LinkedIn, unless we are setting up these social media pages for you.
Any images and content you would like help adding to your Yell business profile.
(Optional) An idea for a social media post we can create and post during our call
(Optional) An email address or mobile number of a recent customer who would be happy to receive a review request

Should the appointment time no longer be suitable, if there’s anything you’d like to add, or anything you feel we’ve missed, please visit yell.com/contactus and a friendly member of our team will be happy to help

Benefits

Keep your business information consistent and up to date online – Your business details will be shared and synced across 40+ platforms* including Yell, Google, Facebook, Instagram, Waze and TomTom
Supercharge your online reputation - Monitor and respond to reviews across major platforms such as Yell, Google Business Profile, Facebook and more
Engage your audience and promote your business - Manage your key social media channels from one place including Facebook, LinkedIn, Twitter and Google Business Profile
Learn how you can boost performance – Get access to an easy-to-understand analytics dashboard to see data into your business listings, reviews, and social media all in one place

Next steps

While you wait for our call, check out & bookmark our Reputation Manager Guide to learn how to:

Access your dashboard
Add or update your content
Access your analytics
View & make social posts
Request reviews from your customers
Monitor and respond to your reviews

* While Yell will distribute your business data to its syndicated network partners (subject to certain conditions), we cannot guarantee that your data will appear across all networks due to individual network restrictions and algorithms

Question 9

Next Steps: Smart Website

Accepted Answer

Benefits

Fantastic design & user experience - Designed and built by our digital experts to make your site eye-catching, easy to use and mobile-responsive
Showcase your business - Professionally copywritten and optimised for search engines
Innovative & top-tier - Built using one of the world’s leading website platforms, Wix, using the latest interactive features to engage visitors
Futureproof & easy to manage - You can edit and update the content of your website whenever you like
Secure - With SSL certification, security updates and secure hosting

Next steps

We’re now in the process of building your Yell Smart Website, and we’ll be in touch if we need to discuss anything in more detail.

Once your website is built, you will receive an email from Wix inviting you to access your website and your Wix dashboard where you can make any edits.

Question 10

Next Steps: Yell Ads

Accepted Answer

Yell Ads improves the visibility and prominence of your business in Yell search results, helping customers to find and choose you over competitors.

Benefits

Your business is boosted above free business profiles in Yell search results for your chosen locations and categories
You get access to fantastic exclusive features all easily managed via the Yell for Business app including:
- Find more work by registering interest for customer job enquiries near you with Jobs
- Easily create and send payment requests to customers with Payments
- Understand the full value of your advertising with Call Counter
- View on-demand analytics into the performance of your advertising
- Plus even more!

Next steps

Your Yell Ads should now be live. We’ll email you some top tips and advice to help you get the most value out of all the digital marketing tools and exclusive features you get access to via the free Yell for Business app.

Make sure to keep your details, services, and offers up to date via the app. If you need to edit the categories or locations of your Yell Ads, get in touch via https://www.yell.com/contactus/#/.

How can we help you today?

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