Question 1

I’ve just purchased a Yell product, what happens now?

Accepted Answer

Each digital marketing solution with Yell is built to suit individual business needs. During our onboarding process, we will send you a Statement of Work document via email. This document contains everything you need to know about your programme, including what happens next – please make sure you retain this for your records.

If for some reason you are unable to find it, please feel free to contact us so we can send it to you again.

Live message – Click the Send Message Now button at https://yell.com/contactus/ to message our Customer Care team Mon - Fri 8am-10pm.

Call us – Speak to a member of our team on 0800 555 444, Mon-Thu 9am-5pm, Fri 9am-4.30pm

Question 2

How do I check the analytics for my programme?

Accepted Answer

Yell provides performance analytics for all paid programmes, all of which are accessible through your online account, or through the Yell for Business app.

Online account

Click or tap here to log in to your online account.

You will find the performance of your programme within the Analytics section of your online account where you can drill into specific performance metrics measured for each product.

For Yell.com and Smart Performance, we measure Impressions, Activities, Clicks and Calls. Details of what these metrics mean can be found within the Analytics section. Where call tracking has not been set up, you can contact us for help in getting set up.

Each of our other products offer their own suite of analytics that you will find useful in keeping track of the performance of your overall Yell programme.

Yell for Business app

Click or tap here to launch or download the Yell for business app.

Once you have logged in to the app, follow the simple steps below to view your analytics:

Question 3

8 tips to drive traffic to your website

Accepted Answer

1. Encourage friends, family, work colleagues and associates to visit your new website. Ask them for feedback and encourage them to share it with their friends and family. You might consider offering a local ‘friends & family’ or ‘first-time customer’ discount to drive early engagement and conversion.

2. Set up / claim and optimise your Google My Business (GMB) listing. Keep your content fresh e.g. update your opening hours and services in light of Covid-19, answer FAQs, upload new images & videos. Add your website address to GMB along with compelling reasons to visit your site. Aim to post at least once a week.

3. Request & respond to online customer reviews on Google, Yell.com and other reviews platforms relevant for your trade/industry. Responding appropriately and within good time sends signals to search engines that you deliver a good end-to-end customer experience. It’s a good idea to showcase new customer reviews/ratings on your website to instil trust and drive conversion.

4. Set up social media accounts like Facebook and post unique, shareable content regularly Add a link to your website. Announce the launch of your new website on your social platforms. Aim to post relevant content on your specialist subject, authored by you. Add a website link back to the relevant page of your site on posts and promote compelling reasons to visit. Add hashtags to posts to increase relevance, targeting specific keywords and locations. Why not run a competition? First 10 replies to the post get X% off or Free X. Acknowledge and respond to customer’s engagement / posts in good time to deliver the best customer experience.

5. Drive trusted, relevant, authoritative links to your website. Ask partners/ suppliers/ clients you work with to add backlinks from their site to yours eg: citing you as a trusted partner or preferred supplier. Post to other relevant trade/industry/local forums and blogs and include links back to your website when it’s relevant to encourage more traffic – but don’t spam, that gives a poor user experience, and can be a negative ranking factor in search results.

6. Promote your website address offline & online to drive more traffic, for example on the end of your email signature / company van / shopfront / posters/ leaflets / business-cards / office stationery.

7. Keep your website pages updated and aim to add new fresh, relevant content regularly to attract new visitors and provide reasons to repeat visit. Regular updates send signals to search engines that you’re an active and your pages are relevant to return to answer users' queries. Updates need to be a substantial – changing a few words here and there will not qualify as an update – aim to add value: new, rich, engaging content that’s helpful, relevant and compelling.

8. List and promote your business Name, Address & Phone (known as NAP) consistently online. This is important information for your visitors and helps build basic 'trust' ranking signals, helping search engines authenticate you are a UK-based business. It also helps search engines affiliate your overall online presence and reputation, which informs your website pages ranking power. Promote your trading NAP consistently on every page of your website and on all online platforms for the best chance of being found, trusted and chosen for all your products / services.

Question 4

11 ideas for valuable content to add to your website

Accepted Answer

1. Covid-19: provide updates on the latest safety measures & service levels,

payment & delivery options.

2. Showcase your latest customer reviews and ratings.

3. Add an eCommerce functionality – consider selling items like online gift cards for your services, if you don't sell physical products.

4. Update visitors on a new service, specialism, accreditation, partnership or team updates.

5. Showcase your latest projects; before & after pictures, describe the work and customer benefits you delivered, cite the date + location, link to the associated online customer review.

6. Promote your Top 10 best-sellers so far in 2021.

7. Promote seasonal offers with offer end dates to drive urgency and conversion.

8. Promote your latest Social counts eg: 500 Facebook followers / 1000 likes + counting! Add a Call-to-Action, promote a reason to engage with you on social media.

9. Report on the latest wider trade/industry news that affects your customer base, add external links to trusted, authoritative sources for more information.

10. Blogging is a great way to demonstrate your business's 'Expertise, Authoritativeness and Trustworthiness' (known as E-A-T, a key Google quality metric). This also provides your website with fresh new content to help attract new customers and drive repeat website visits.

11. Keep a close eye on your local competitors – be sure to highlight key reasons for potential customers to choose your business on every page in relation to each product and service that you offer.

Remember - Our Customer Care team are here to help you make updates to your website.

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