This article outlines practical tips, support resources, and best practices for overcoming one of the most common roadblocks to linking: Google Business Profile Verification.


TABLE OF CONTENTS


We all know the value that comes from linking your Google Business Profile account—more clicks, more visibility, and more control. But one challenge stands in the way more than any other: verification.

This guide covers the different types of verification, key steps to success, and the latest features Google has introduced to make the process smoother for your business.


Verification Methods Explained

There are four main ways your business can verify its Google listing, depending on what Google deems most appropriate for your business type and setup:

  1. Text message
  2. Phone call
  3. Postcard by mail
  4. Video submission

For many businesses, video is the go-to option. While it might seem daunting, a little preparation can make all the difference between success and a rejected submission.


Video Verification: How to Get it Right

When it comes to submitting a verification video, a little planning goes a long way. Here are the top tips to help your business get it right the first time:

  • Plan ahead
     The video must be a continuous, unedited recording—so preparation is key.
  •  Current location
     Show the outside of your business. Include street signs, nearby shops, or other landmarks.
  • Business or equipment
     Show proof of day-to-day operations. Think stock, branded items, tools, or marketing materials.
  • Proof of management
     Prove authority. Show access to areas the public wouldn’t usually go—like behind the counter, stock rooms, or cash registers. Keys unlocking a door also work well.

You should treat the video like a virtual tour proving ownership, activity, and legitimacy.

 

The Value Behind Linking

Verification is more than a box-ticking exercise—it’s a gateway to performance.

When you link your business Google account successfully:

  • Activate customers see 5x more clicks
  • Amplify customers see over 2x more clicks
  • Accelerate customers see a 40% increase in clicks

Without verification, linking cannot happen. And without linking, your business misses out on the real value of your digital solutions.


? Source: Yell internal stats, Oct 2024 to Jan 2025

 

The New Google Update: Video Preview

Good news—Google knows the process hasn’t always been easy. In a recent update, they rolled out a new feature: Video Preview.

This lets your business:


✔️ Watch your verification video before you hit submit
✔️ Catch mistakes early—like missing signage or unclear footage
✔️ Reduce the chance of rejection
✔️ Get it right on the first try

Google also added a ‘Contact Us’ button inside the verification tool, so support is available when customers get stuck. They’ve confirmed that their focus this year is reducing re-verifications and avoiding suspensions for legitimate businesses.

 

Helpful Guides from the Experts: