TABLE OF CONTENTS
What are the benefits of having a Call Counter number on my Yell Ads?
A Call Counter number enables you to see information about calls to your business from your Yell Ads. This helps prove their value and return on your investment and shows useful information such as date and time stamps, call duration and caller’s number so you can identify customer trends.
Is there an additional cost for having a Call Counter number?
No, Call Counter is included with Yell Ads to help track the number of calls received via paid adverts on Yell.
Will callers know that this is not my direct number?
No, your Call Counter number features your local area dialling code and connects directly to your landline or mobile.
How can I track how many calls I’ve received via my Call Counter number?
We will provide you with a maximum of two trackable, geo-specific Call Counter numbers per advert. You can then view your call tracking analytics in your online account at https://auth.yell.com/ or the Yell for Business app. In the app, tap ‘Account’ then ‘Analytics’, and then scroll down to ‘Contacts’ and tap the ‘View details’ button. You can toggle between Line and Bar view. By default, it displays total calls for each month over 12 months. The navigation bar in the top right (three dashes) allows you to select ‘Call Analytics’ which will display all your calls by time, date, duration, caller’s number, and linked number. Scroll down the screen to also see visual charts. You can identify if you are answering all your calls, plus any patterns and trends.
I have more than one business location or advertise in more than one area - can I have multiple geo-specific Call Counter numbers?
Yes, we can supply you with multiple Call Counter numbers dependent on the number of Yell Ads you have.
How does Call Counter work if I have both my landline number and mobile within my advert?
In this scenario we would provide you with separate Call Counter numbers for your landline and mobile. Please be aware that both numbers listed will appear to be a landline number but will divert to your linked landline or mobile accordingly. We advise not to mix Call Counter and non-Call Counter numbers in adverts so we can report accurately on call volumes.
I have multiple adverts and areas - will I be able to see which performs best?
Yes, Call Counter allows you to track the performance of each advert. If you have Yell Ads covering multiple areas, you can monitor the performance of each area and category.
Can I use my Call Counter number in other places?
No, your Yell Call Counter number should not be used in any other adverts, including other Yell products such as Websites or Smart Performance. We also advise not to display your Call Counter number on vehicles, premises, stationery, or other marketing materials as this will skew the results of your Yell Ads performance.
What happens if I don’t wish to have a Call Counter number?
The benefits of Call Counter are considerable. It’s not always convenient or possible to ask your customers where they found out about your business, and often they don’t remember correctly. Call Counter alleviates this issue, and helps you understand the full value of your advertising on Yell and how customers are finding out about your business. However, we can remove the Call Counter number if you don’t want it. Please get in touch to discuss https://www.yell.com/contactus/
What happens to the Call Counter number if I cancel my advert?
If you cancel your advert containing Call Counter, we will disconnect this from your business number. If you decide to re-advertise your business on Yell, then we will set up a new Call Counter number for you.